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RESEARCH IS ALL
ABOUT THE
“BLEND.” WHO? WHERE? WHEN? WHAT? HOW? WHY? SO WHAT? WHAT
NOW?

WHAT MAKES OUR RESEARCH SERVICES
BEST FOR YOUR NEEDS?

SMART THINKING (science+art), NIMBLE EXECUTION,
HAND IN HAND WITH OUR CLIENTS
We work with you to get you from where you are now to the result you are working toward.

From our battle-tested processes to our client care, we're here for you

Quantitative Research

We deliver a broad range of cost-effective methodologies to suit your study objectives and each study is managed with expertise, care and in close partnership with you.

We Are a Digital Native Market Research Organization

We saw the extreme importance of online and mobile well before the herd.  So much so we built the first online research platform in 1997.  Today, we create and leverage our own digital research solutions AND help client’s fully realize their own platform’s potential.  We use these capabilities to answer client’s questions in: customer & user experience, branding, website, platform and app experience, feature functionality, advertising and messaging (and many more).

Visual, interactive online surveys that engage (Visual Market Research): You swipe, scroll, and tap through your online experience today, on desktop or mobile, easily and quickly viewing content relevant to you.  Higher engagement means more think-time spent on each question and better data overall.

We think your customer surveys should deliver thoughtful responses to your business questions, not a race to the finish.  We custom create surveys like no other:

In addition, whether you need a simple questionnaire or a detailed study, or an end-to-end solution or just a piece of the data collection puzzle, our survey management and optimization experts are committed to high-touch project support and laser focus.

From local to global online surveys, ours drive the best decisions for business success. Burshek has built a division of experts with extensive online know-how. From high-touch solutions for hard-to-reach targets to data science and automation, we have a range of survey solutions to meet your objectives and budget.

We recruit for and deliver intercept data collection both where purchases are made and also anywhere else in field.  Our markets include executive interviewing, medical interviewing, and consumer interviewing.  Our approaches include in-store tests, pen and paper surveys, computer/mobile/tablet/interviewing, mobile surveys, and central location tests.  Bilingual interviewers are available for diverse and high-quality interactions.

Product optimization is critical to success in the marketplace. We support a variety of methods for product and prototype testing from facility and central location testing to in-home or on-site testing using qualitative or quantitative approaches to best suit your product and your test objectives.

Our telephone interviewing services include consumer interviewing, executive interviewing and medical interviewing. Interviews are conducted by experienced interviewers, skilled at building rapport with a wide variety of respondent types.

‘Ad-hoc’ or as continuous studies, our team provides customized solutions to allow for measurement and improvement of the customer experience. Our methods include in-person visits, telephone and online shopping.

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Qualitative Research

Qualitative remains a leading research methodology. The ability of skilled moderators to engage respondents, to question them more deeply on areas of interest, and to observe or respond to non-verbal communication allows clients insights they need to make important brand and business decisions.

Web-Enabled IDIs & Focus Groups
Expand your international reach and increase your speed to market.  An ideal solution for hard to reach targets, sensitive topics, and when travel is not an option. Combine all the convenience of an online method with the reassurance of visual and audio signals as participants interact.

Mobile Qualitative
Mobile qualitative research allows moderators, observers and participants to engage in research from tablets or smart phones. Mobile applications fully integrate into the online platform to maintain the same tracking, reporting and analysis tools available for bulletin board research and online communities. Take research into the field to gain immediate responses.

Discussion / Bulletin Boards
Overcome time zone limitations and gain greater geographic reach to larger respondent groups. Discussion or Bulletin Board are highly involved discussions that unfold over extended time frames. Participants log in at their convenience and share their thoughts with clarity and depth, resulting in rich insights that go deeper than the average focus group.

Online Ethnography
Mobile Ethnography solutions give you an authentic look directly into the home and experiences of the consumer without interrupting their natural environment. It’s a flexible and convenient way to interview participants and collect detailed responses, media, and in-the-moment insights. Combine with other methods or use for longitudinal studies.

Proprietary Online Communities
Let us help you build a customized community that allows you to tap into your target audiences for quick turn-around results and longitudinal data collection. We use a broad range of recruiting techniques to deliver your target community members. Your dedicated project manager will partner with you for proactive project advice, support, and community monitoring.

Capture a live range of experiences, opinions, beliefs, and values. Create synergy among respondents as they build on each other’s contribution to the conversation, anticipate how brand messaging will resonate by hearing it first hand from your demographic, and allow your clients to hear language and tone of voice and watch body language of their consumer, making significant impact in understanding the story.

Individual in-person interviews provide an unparalleled opportunity to gather detailed information and deep insights. For B2B and niche respondents in particular, both parties are able to devote their full attention to the questions and answers and develop a rapport. Our flexible research approaches are designed to be equally suitable for consumer interactions as well as for executive interviews.

Product optimization is critical to success in the marketplace. We support a variety of methods for product and prototype testing from facility and central location testing to in-home or on-site testing using qualitative or quantitative approaches to best suit your product and your test objectives.

Achieve the interpersonal dynamic of a group while allowing time to interview in depth.  We recruit and provide the ideal discussion environment when seeking a variety of interview solutions to which dyadic and triadic interviewing lends itself.  Examples include ‘decision pairing’ to understand dynamics between decision influencers or joint decision makers or ‘confrontation’ techniques where users can be paired with nonusers, to more effectively uncover feelings and motivations.

Get up-close and personal to listen, observe and probe research participants as they go about their daily routines. We support in-home, in office, or on-site immersions.  Our comprehensive project management support includes recruitment of main and peripheral participants pertinent to the study, shipping of and instructions for test products, homework assignments, client packs (car service, food, maps, etc.),  supply and shipping of handycams for complementary video diaries, professional videography and highlight reels, and even mobile streaming of filming.

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Research Applications

We blend a deep understanding of brand marketing, proven research acumen, and technology. This allows us to create custom research solutions to help executives obtain uniquely rich and accurate market feedback for go-to-market strategies on package, position, price and market products that create maximum market appeal and adoption.

Examples of Burshek’s B2B, B2C and B2G Research Solutions include:

  • Market Segmentation
  • Creative Interface Testing
  • Mobile & Device Application Testing
  • Awareness & Usage
  • Concept Testing
  • Advertising Research
  • Message Testing
  • Brand Image, Positioning and Brand Strategy Research
  • Package Design Research
  • Channel Penetration / Optimization
  • Merchandising Optimization
  • Promotional Concept and Program Evaluation
  • Product Research
  • Demographic and Psychographic Discovery
  • Customer Satisfaction, Loyalty Research
  • Website Usability Testing (Online and Offline)
  • Private Community Research Panel Development & Management
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Research Consulting

We provide customizable research consulting solutions to help you navigate your organization’s customer insights crossroads. Examples of how we can help range from the simple to the in-depth: including speaking engagements, workshops, expert network consultation, benchmarking and best practices, and new opportunity identification and implementation.

CLICK® Maturity Model

Today’s successful and growing organizations have transformed their customer insight activities and processes to higher levels of Maturity. Each Stage corresponding to a direct impact on not only the customer, but the company’s bottom line.

Our CLICK® model forms a defensible, meaningful and statistically reliable tracking of impact from customer insight activities. It provides guidance across multiple areas of your organization’s capability.

Proprietary Products & Services

When required, we build completely proprietary insight products or services. An example of these include:
- Complete feedback systems incorporating highest executive buy-in approach. (NPS, Voice of Customer, Customer Experience Success™, etc.)
- Interactive knowledge portals and dashboards
- Enterprise customer intelligence platforms
- Standards development for performance measurement/ scorecard implementation
- Assessment frameworks
- Completely new ranking and rating systems for organizations, departments, products and services (Competitive Landscaping, Sustainability, etc)
- 360˚ customer intelligence point-of-view (POV) systems
- And more . . .

Let us give you a point of view and help share the load on your toughest business problems:​

1) What are the most significant strategic issues you are facing now?
2) How have you attempted to address them so far?
3) What has/has not worked and why?
4) What critical pieces of information do you need to move forward?
5) Are you aware of what information you need or what insights are missing?
6) If we could offer you a “magic bullet” insight, what would that be?

Let's talk

We would love to
hear from you!

SCHEDULE A CALL
Burshek Research & Consulting
Locations

Seattle  •  San Francisco  •  New York

Reach Out

info@burshekresearch.com

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