All Things Quantitative

 

BRC’s Quantitative Research. covers the full spectrum of quantitative methods and analytics. From concept feasibility through tactical implementation to brand development metrics, BRC Quantitative Research helps companies, organizations and governmental agencies through the myriad of customer-focused processes and programs necessary to answer current, burning questions. Get more info

360deg Quantitative

Studies completed using BRC Quantitative include:


Ad Copy & Execution Testing
Advertising Benchmark & Tracking
Attitudes & Usage
Brand Awareness, Trial and Intent
Brand Development
Brand Equity
Communication Strategy
Competitive Assessment, Benchmarking, and Positioning
Concept Testing & Feasibility
Customer Lifecycle and Value Assessment
Customer Loyalty Management
Customer Retention
Customer/Client Satisfaction
Demand Forecasting – Product, Service
Demography
E-Commerce Demand, Optimization & Forecasting
Econometric Analysis & Modeling
Employee Satisfaction & Retention
Expert Trial Witness
Geo-demography
In-Depth Competitive Intelligence
International


Jury Selection
Line Extension Potential
Lost Customer
Market Needs & Opportunities
Market Positioning
Market Segmentation
Motivation – Drivers of Purchase
Mystery Shopping – in-person, phone, website
Name & Logo Testing
New Market Exploration
Obstacles to Growth
On-Going Awareness, Image & Tracking
On-Going Program Development & Execution Assessment
Packaging Testing
Pricing & Price Elasticity
Product Testing & Feasibility
Quality/Value Control
Retail Site Location Assessment & Forecasting
Sales Win/Loss
Strategy Development
Technography
Website & New Media Usability

For most industries, we have established benchmarks for understanding the success potential of your initiatives:

Business-to-Consumer

Apparel
Arts/Performing Arts
Automotive
Biotech
Ecommerce
Education
Energy & Utilities
Entertainment
Financial Services – Banks, Mortgage, etc.
Games – Software, Card, Online
Grocery
Health & Beauty
Healthcare – Medical, Vision, Dental
Hospitality
Insurance
Media
New Media
Non-Profit
Packaged Goods
Pharmaceutical
Professional Sport Teams
Publishing
Recreation
Resort
Restaurant – Fast Food, Sit-down, Upscale
Retail – Department, Hardware, Boutique, etc.
Retirement – Housing, Services, etc.
Software
Technology
Technology Hardware
Telecommunications
Tourism
Travel

Business-to-Business

Accounting
Advertising and Marketing
Construction
Consulting
Energy & Utilities
Environmental Services
Financial Services
Government – Federal, State
Hardware
Industrial Products/Services
Insurance
Internet
Legal
Manufacturing
Medical
New Media
Publishing
Software
Technology
Telecommunications
Trade Show & Events
Transportation


Government

Local
State
Federal

Non-Profits

Credit Unions
Philanthropic Organizations
Private Schools
Service & Community Clubs
Trade Associations


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